Tattoo on Hands

Create breathtaking art with the most consistent, pure and sterile pigment the industry has to offer.

ABOUT US

 Your talent. Our ink. That’s the formula. 

Our inks aren’t built on hype.

They’re built on reputation.

The Formula’s Official Suppliers



The Formula Tattoo Ink Supply

The Artist’s Choice

Bobbi Rohaley

Bobbi Rohaley

Owner

As one of the original founders of Formula 51, Bobbi Jo brings over a decade of industry experience to this exciting new evolution. She has opened four successful tattoo shops in Oregon before launching into the ink business in 2011. As director of operations, Bobbi Jo helps run all aspects of the company including procurement, customer relations, and global product distribution.

Joshua South

Joshua South

Owner

Joshua South has been tattooing for 26 years. He has owned and operated tattoo shops all over the world including Germany, Las Vegas, Florida, Missouri and now Anchored Ink in Eugene Oregon. He has four beautiful daughters and a soul mate named Jennie MacMillan. He enjoys painting, hiking and crazy amounts of MMA training.

Riley Smith

Riley Smith

Owner

Riley Smith is the owner of three successful tattoo shops in the State of Oregon, among other businesses. He and his friend Joshua Carlton are partners in the Evergreen Tattoo Invitational. He is the proud father of his son PJ and loves his wife Erin. Riley brings years of tattoo experience and teaching to the Formula along with his valuable resources in the tattoo industry.

Ernesto Nave

Ernesto Nave

Sponsored Artist

Ernesto Nave Ernesto Nave is from Waterbury Connecticut, and studied Art at Pratt Institute in Brooklyn NY. He enjoys oil painting, illustration, tattoos, and film. Ernesto started tattooing in 2008, and in 2013 opened a 4000 square foot art gallery and Tattoo Studio in Oakville CT, Lost Art Gallery.

Matty McTatty

Matty McTatty

Sponsored Artist

Matty McTatty of Germantown, Ohio, tattoos out of his shop, Engine House Tattoo Studio. Matty specializes in photo-realistic pieces. He travels extensively and has won several awards, including many "Best of Show". Matty is a dedicated family man, a former U.S. Marine and a member of the Freemasons.

From Our Artists

Our inks aren’t built on hype. They’re built on reputation